We have redesigned our company website.
Today, with the help of generative AI, it has become easy to create a website even without any specialized knowledge. Additionally, there are many open-source CMS (Content Management Systems) like WordPress available, making website creation more accessible than ever. For media assets such as videos and images used on websites, high-quality stock libraries like Adobe Stock offer a wide range of options, allowing users to easily license and obtain their preferred materials.
In the past, website development was a full-fledged business, and there were even service providers who charged unreasonably high fees. Nowadays, however, it is possible to build a fully functional website quickly and at a low cost without relying on external specialists. Our new company website was also created entirely in-house. It is available in both Japanese and English, and with generative AI, high-quality translations can be done instantly.
According to a 2022 survey by Japan’s Ministry of Internal Affairs and Communications, 91.8% of Japanese companies have websites. This shows that for companies, having a website is essential for building awareness, developing their business, and expanding operations.
Today, it is common practice to check a company’s website before visiting a business partner or to look up a restaurant’s website before dining there. Therefore, a corporate website plays a crucial role in providing customers and business partners with the necessary information in one place. Essential information includes the company name, representative’s name, address, year of establishment, business activities, and contact information. For publicly listed companies, optional data may also include capital, number of employees, major clients, main bank, and IR (Investor Relations) information.
A company’s website is like its business card, serving as the first impression for potential clients and partners. Key components of the site include the company’s mission, purpose, and a message from the CEO.
However, websites that clearly contain outdated information or appear not to have been updated for a long time may have the opposite effect. To maintain a sense of freshness, it’s a good idea to include dynamic content areas such as news updates or a corporate blog that are regularly refreshed. Even static information like corporate philosophy, which doesn’t change frequently, should be periodically reviewed and updated as necessary. This helps keep the site vibrant and relevant.